Social Capital

For many of us our perspectives were forever changed by the events of September 11, 2001. Out of the grief an amazing shift took shape as people from around the globe were urged to reconsider their priorities and instead of placing work at the top of the agenda we reminded ourselves to place family and friends first.

So when did it all end? When did the shift towards compassion and collaboration evaporate as we returned to a hyper-competitive 24/7 life? Have profits really replaced people as the top priority?

We say – No way!

We’ve learned that self awareness, social awareness, and interpersonal skills are more valued than ever and at Canadian Women In Food (CWIF) we’re combining business practices with the goal of making a difference instead of always being focused on making a profit.
That isn’t to say that brand-ME or brand-YOU is over but if you want to bet on who will be a successful leader in these times, then it will be the person who values people first, profits second.
Today, the internet has shrunk the globe to the size of a smart phone. We are more connected than ever before. Your customers can send orders from half-a-world away and you can ship it to them for arrival the day-after.

But the internet isn’t just about buying and selling or resolving a customer service issue, it’s about sharing and supporting. So how do we participate in these conversations and add value? How do we harness this technology to move you forward and unlock its social capital?

We believe social capital is the collective value of people who know each other and what actions they will take to support each other. It could be as small as making a warm introduction on behalf of someone else, or it could be as large as inviting someone in to partner with you and leverage your collective resources.

The reality is that it is still about engaging with other human beings to make things happen, and to then utilize your community as a platform to deliver material results. The leaders who understand this concept will be the leaders who will get extraordinary things done. Look around you as you can see them already and they are right in the middle of those networks, connecting with them and stirring them up.

The tragedy of September 11th reinforced this need for connectivity on a global scale. Our alliances are a key support structure in our personal and professional lives. We believe CWIF will be successful because it has the right blend of socializing, giving back to the community, and business action that it will serve to unlock the potential of social capital by putting our relationships to work to help finance your dreams.



cwif_facepic_cappletonCheryl Appleton
Founder and Community Manager, CWIF




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Canadian Women In Food

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